Creative Industry

M Atif Ismail Multan:  Renowned for their exquisite beauty and intricate craftsmanship, camel skin lamps are a hallmark of Multan's rich cultural heritage. With a legacy spanning over a century, these handcraftedlamps continue to…

News Desk Islamabad: As winter settles in, Shergarh’s handmade shawls have caught the attention of people seeking warmth and elegance. Skilled artisans from the Shergarh region of Pakistan are meeting the growing demand with their…

News Desk Hyderabad: Ajrak, the iconic block-printed shawl, stands as a proud emblem of Sindh’s rich cultural identity, reflecting a heritagethat dates back over 5,000 years. This intricate textile, revered for its artistry and…

Farhat Fatima Islamabad: In a world striving for gender diversity and inclusivity, the representation of women in leadership roles is not just a societal trend but a fundamental requirement for sustainable development. For nations…

News Desk Peshawar: The Khyber Pakhtunkhwa Culture and Tourism Authority has won the best Pavilion award at the folk festival Lok Mela, marking the third consecutive year that the province has claimed this prestigious title. The award…

APP Peshawar:  The centuries-old tradition of drumbeating remains alive in Khyber Pakhtunkhwa, adding vibrancy to weddings, birthday parties, and other celebrations, even in the digital age. Despite the rise of social media, dhol players…

Rehan Khan Islamabad:  The annual Lok Mela, held at Lok Virsa, is in full swing, celebrating the diverse cultural heritages from Pakistan and beyond. This year, the festival features a vibrant stall from Saudi Arabia, offering an…

News Desk Islamabad: The Khyber-Pakhtunkhwa Pavilion at the ongoing Lok Mela has emerged as a major attraction for both domestic and international visitors. The 10-day festival, organized by the National Heritage and Culture Division…

News Desk Islamabad: The annual Lok Mela at the National Institute of Folk and Traditional Heritage (Lok Virsa) continues to captivate audiences, offering a vibrant celebration of Punjab’s cultural legacy. The festival, which showcases…

News Desk  Islamabad: The ongoing Lok Mela festival, organized by Lok Virsa, has become a cultural hotspot, drawing crowds with a dazzling display of Pakistan's rich heritage and vibrant traditions. Set to run until November 17, this…