Selfie Craze Turns Eid Cattle Markets Into Viral Hotspots

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Islamabad: As Eidul Azha preparations gather momentum across the country, traditional cattle markets are transforming into lively social media hotspots where uniquely named sacrificial animals are attracting crowds, selfies and viral online attention.

From Islamabad to Karachi, bustling mandis are no longer just places for buying sacrificial animals. This year, they have evolved into festive attractions for Gen Z visitors, vloggers and content creators eager to capture memorable moments with eye-catching bulls and goats carrying names like “Sheru,” “Badshah,” “Rustam” and “Sultan.”

The growing trend has turned market visits into a digital experience, with young people recording videos, taking selfies and uploading reels that quickly gain traction on social media platforms.

Among the most talked-about animals is “Sheru,” a muscular bull weighing around 120 kilograms, admired for its strong build and energetic appearance. Another crowd favorite, “Badshah,” weighs nearly 180 kilograms and draws attention for its broad frame and commanding presence.

Visitors gather around these animals not only to inspect their size and breed but also to pose for photos and create online content.

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“Eid markets have become fun and memorable places now,” said a young visitor at a cattle market. “Taking selfies with these animals feels like part of the celebration, and everyone wants to post something unique online.”

Another youngster said social media trends have encouraged more people to visit the mandis, even those who are not directly involved in purchasing animals.

“People come here with friends just to make videos and enjoy the atmosphere,” he said. “The named animals especially become stars on social media.”

Vloggers and digital creators can be seen throughout the markets filming animal reviews, bargaining scenes and crowd reactions. Many spend hours moving between stalls in search of the most impressive animals for their online audiences.

Cattle sellers say the trend has significantly increased public interest in specially named animals, particularly among younger buyers.

“Earlier, customers mostly asked about weight and price,” said one seller. “Now people also want animals with unique names and striking looks because they attract attention online.”

According to traders, heavyweight bulls ranging from 120 to over 180 kilograms are in especially high demand this season. Sellers say large and well-built animals are fetching higher prices as Eid buying activity intensifies across the country.

The festive environment at the mandis reflects a changing cultural landscape where traditional practices are increasingly blending with digital trends. For Gen Z, a trip to the cattle market is no longer only about selecting a sacrificial animal, it is also about capturing experiences, creating content and becoming part of the online Eid excitement.

As the countdown to Eidul Azha continues, cattle markets remain packed with families, children, vloggers and curious visitors, all contributing to a celebration that now extends far beyond the marketplace and onto millions of mobile screens.

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