Bella Hadid Launches Orebella Fragrance Line in New York
News Desk
Dubai: Model Bella Hadid, of American, Dutch, and Palestinian descent, celebrated the launch of her new fragrance brand, with a lavish party held at The Huntress New York over the weekend.
In her signature style, Hadid stole the spotlight wearing a vintage Roberto Cavalli ensemble from the label’s Spring/Summer 2003 collection.
Her outfit included a vibrant yellow gown, a matching lace-up corset, and glamorous gold stiletto sandals.
Taking to Instagram last week, the runway icon unveiled her fragrance line, featuring scents named “Salted Muse,” “Blooming Fire,” and “Window2Soul.” Packaged in elegant glass bottles with gold caps, the fragrances are available in 10, 50, and 100 ml sizes.
Hadid described her perfumes as “hydrating, alcohol-free, and enriched with essential oils,” encouraging her followers to “shake to activate the transformative bi-phase formula.”
According to reports, “Salted Muse” boasts top notes of sea salt, pink pepper, and carbon dioxide extract, followed by heart notes of olive tree accord, fig, and lavender, and base notes of cedarwood, sandalwood, and amber.
“Blooming Fire” features bergamot, cedarwood, clove leaf, and cardamom, with Tahitian monoi and jasmine in the heart, finishing with patchouli.
Meanwhile, “Window2Soul” combines lemon, geranium, and mint in its top notes, transitions to jasmine and damask rose, and ends with a base of tonka bean.
Reflecting on her passion for fragrance, Hadid shared on her website, “For me, fragrance has always been central to my life — it helps me feel in ontrol of myself and my environment.”
She explained how scent has been a source of comfort and connection, especially during her healing journey. Hadid expressed her sensitivity to alcohol in traditional perfumes, leading her to explore alternatives like essential oils.
While her time in New York has primarily revolved around promoting Orebella, Hadid is anticipated to grace the Met Gala in the coming days.
