Lok Virsa

News Desk  Islamabad: Pakistan’s two esteemed financial institutions, the Bank of Punjab and the National Bank of Pakistan (NBP), were honored with the "Corporate Social Responsibility (CSR) for Women Development" awards during a…

News Desk Islamabad: Caretaker Federal Minister for National Heritage and Culture Jamal Shah emphasises the role of culture as a catalyst for provincial solidarity, harmony, love, peace, and brotherhood among the nation. Speaking at…

News Desk Islamabad: The ongoing annual Folk Festival at Lok Virsa, Islamabad, is not just a celebration of culture but a testament to the rich and diverse heritage of Gilgit-Baltistan. This region stands out for its cultural diversity…

News Desk Islamabad: The rich culture, crafts, folk music, rituals, and traditions of Kashmir are being showcased at the Lok Mela through the participation of craftspeople, folk artists, and musicians from Azad Jammu and Kashmir. The…

News Desk Islamabad: The National Folk Festival (Lok Mela) is attracting tourists massively by serving them cultural and traditional treats that reflect and unveil the rich cultural diversity of the country. The Pakistan Tourism…

News Desk Islamabad: National Heritage and Culture Minister Jamal Shah revealed plans to launch a heritage channel soon that will showcase and celebrate Pakistan’s rich culture by engaging the general public in a modern and lively manner…

News Desk Islamabad: National Heritage and Culture Caretaker Minister Jamal Shah on Thursday emphasised Lok Mela's role in fostering national unity and celebrating cultural diversity. Jamal Shah also highlighted the significant role…

News Desk Islamabad: The biggest national folk festival, called Lok Mela, is scheduled to be held from November 3 to 12 which will promote cultural tourism as a large number of local tourists come from various parts of the country to…

News Desk Islamabad: More than 50 artists are using their talents to create creative works of art, crafts and innovation that captivate tourists at the National Institute of Folk and Traditional Heritage (NI&FTH). Besides several…

News Desk Islamabad: Saira Peter, the world’s first Sufi opera singer, and other well-known singers captivated the crowd in Rawalpindi and Islamabad on Friday during a live charity concert at the Pakistan National Council of the Arts…