Islamabad’s Dry Fruit Boom
APP
Islamabad: As winter tightens its grip on Islamabad, the city’s markets are alive with the crunch of almonds, the sweetness of dates, and the rich aroma of walnuts and pistachios. For residents, dry fruits are more than a festive indulgence—they are a source of warmth, energy, and nutrition during the cold months.
Freshly harvested nuts and dried fruits have started arriving from across Pakistan and beyond, enlivening both street markets and online stores. Vendors say the season’s chill is fueling demand, with shoppers flocking to stalls to stock up for home recipes, snacks, and traditional delicacies like ‘Gajar Ka Halwa’ and ‘Sohan Halwa’.
“Even with prices higher than last year, people are buying more than ever,” says Pervaiz Khan, a vendor in Islamabad’s main dry fruit market. “Dry fruits aren’t just about taste—they’re about staying healthy and warm in winter.”
For nutrition-conscious residents, these nutrient-packed treats offer a perfect blend of health and flavor. Shopper Muhammad Ahmed calls them “the ideal winter diet,” while another customer emphasizes their use as garnish in classic desserts. The seasonal spike has also boosted the sale of dry fruit-enriched bakery items, adding a festive touch to everyday snacks.
From Farms to City Markets
The journey of these golden, crunchy treats spans thousands of kilometers. Pine nuts arrive from the rugged terrains of Balochistan, walnuts from Gilgit–Baltistan, and peanuts from Punjab’s heartlands. Rising transportation and farming costs have pushed prices up, yet consumer appetite remains undiminished.
Online platforms are also witnessing a surge, catering to buyers seeking convenience. Yet, as one e-commerce store owner notes, “Winter orders are high, but cancellations and delivery charges create challenges.”
Health Benefits That Go Beyond Taste
Nutrition experts hail dry fruits as a winter powerhouse. Packed with protein, fiber, healthy fats, and antioxidants, they are said to boost heart health, aid digestion, strengthen bones, and reduce the risk of chronic disease.
Clinical Nutritionist Zahra Mumtaz recommends including at least one dry fruit item daily, especially for children and the elderly, noting that these calorie- and nutrient-rich treats help maintain body warmth in colder months.
For many Islamabadis, winter is now synonymous with these small but mighty powerhouses of nutrition. Whether tossed into a halwa, sprinkled over pastries, or eaten straight from the bag, dry fruits have become an essential part of the city’s seasonal rhythm—offering comfort, energy, and a little taste of indulgence when the cold winds bite.
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