Zong Achieves 7B Monthly Recharge Milestone via Alternate Channels

News Desk

Islamabad: Zong has proudly reached a significant milestone in digital innovation, marking 7 billion rupees in monthly recharge volume through its Alternate Channels.

According to a news release, this achievement reflects the ongoing dedication and strategic growth of Zong’s digital initiatives over recent years.

The Alternate Channels, which include secondary and tertiary recharge platforms such as banking apps, fintech apps, and websites, have expanded rapidly since their launch in 2017.

The milestone was celebrated at Zong headquarters, led by Wasi Ansari, Director of Sales & Distribution. During the event, Zong’s C-level leadership, directors, and heads of departments were briefed on the journey and transformation of the Alternate Channels.

In his address, Ansari underscored Zong 4G’s vision to lead in digital innovation. “Over the past seven years, the Alternate Channels have grown exponentially, now representing a 40% share of our total recharge volume with a year-to-date growth of 29.81%,” he stated.

“The achievement of this 7 billion recharge volume is a proud moment for Zong, showcasing our commitment to innovation, partner engagement, and expansion within the digital landscape.”