YouTube’s 2024 List Highlights Pakistan’s Top Creators
News Desk
Islamabad: YouTube has revealed its highly anticipated ‘End-of-Year List 2024,’ celebrating the most-watched videos and creators in Pakistan. This annual tradition provides valuable insight into the country’s entertainment preferences, showcasing the rising influence of Pakistani content on a global scale.
This year’s lists highlight the dominance of local dramas, action-packed films, and diverse music. Notably, 65 percent of the watch time for locally produced videos comes from international viewers, marking a significant global presence for Pakistani creators.
Local Dramas Lead the Trending Videos
Pakistan’s love for storytelling was clearly reflected in the Top Trending Videos. Local dramas dominated the list, with Ishq Murshid (Episode 20), Jaan Nisar (Episode 1), and Kabhi Main Kabhi Tum (Episode 1) securing the top spots.
These shows, known for their captivating plots and cultural relevance, continued to be a major pillar of Pakistani entertainment.
Additionally, South Indian blockbusters like Tiger Nageswara Rao and SKANDA also gained substantial popularity, reflecting the growing appetite for action-packed films in Pakistan.
Top 5 Trending Videos in Pakistan (2024):
- Ishq Murshid — Episode 20
- Jaan Nisar — Episode 1
- Kabhi Main Kabhi Tum — Episode 1
- Tiger Nageswara Rao (Full Movie)
- Akhara — Episode 1
Music Videos Showcase Diverse Cultural Appeal
The Top Music Videos category blended local hits with Bollywood chart-toppers. Tracks like 90-90 Nabbe Nabbe by Gippy Grewal and Jasmine Sandlas, Aaj Ki Raat from Stree 2, and Balo Batiyan by Ali Zafar and Atta Ullah Khan Esakhelvi topped the list.
This mix of Punjabi anthems, soulful ballads, and Bollywood songs highlighted music’s universal appeal, transcending cultural and linguistic barriers.
Top 5 Music Videos in Pakistan (2024):
- 90-90 Nabbe Nabbe — Gippy Grewal
- Aaj Ki Raat — Stree 2
- Balo Batiyan — Ali Zafar & Atta Ullah Khan Esakhelvi
- Tauba Tauba — Bad Newz
- Teri Baaton Mein — Shahid Kapoor & Kriti Sanon
Top Creators Rise with Engaging Content
YouTube’s Top Creators list showcases a diverse range of talents, from family vloggers to educational content creators. Channels like Rajab’s Family, Anaya Eshaal Family, and Arshad Reels have captured millions of viewers with their relatable and engaging content.
The platform has become a thriving business avenue for creators, with a 25 percent rise in individuals earning over Rs10 million annually.
Top 5 Creators in Pakistan (2024):
- Rajab’s Family
- Anaya Eshaal Family
- Arshad Reels
- UR Cristiano
- Ducky Bhai
Google’s Country Director for Pakistan, Farhan Qureshi, commented on the country’s growing digital presence, saying, “Pakistani creators are captivating the world.
We are excited about the potential of AI to elevate content creation and foster deeper connections with viewers. With their talent and passion, the future of digital entertainment looks brighter than ever.”
This year, local creators uploaded 60 percent more content than the previous year, further reinforcing Pakistan’s expanding digital footprint.
Platforms like YouTube continue to offer a launchpad for creative talents, turning passion into global success stories.
