Pakistan’s Culinary Heritage Boosts Tourism

APP

Islamabad: Traditional Pakistani cuisine has played a pivotal role in fostering the country’s tourism industry.

In a conversation with APP, a representative from the Pakistan Tourism Development Corporation (PTDC) emphasized that beyond Pakistan’s breathtaking natural landscapes, its rich and high-quality culinary offerings stand as a significant draw for both local and international tourists.

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Highlighting the increasing involvement of women in the food sector, the official expressed the belief that this trend not only generates employment opportunities but also serves as a means of economic empowerment.

The government acknowledges the substantial contribution of these culinary traditions to both the gastronomic landscape and the flourishing tourism industry. The presence of Pakistani cuisines in hotels and restaurants worldwide serves as a testament to their role in enhancing the country’s global reputation.