Netflix Price Hike Sparks Boycott Calls in Australia

News Desk

Sydney: Streaming giant Netflix is facing strong backlash in Australia after announcing another round of subscription price hikes, prompting frustration among long-time users and calls for a boycott.

From September 25, the company raised rates across all plans: the Basic with ads package went up by AUD 2, the Standard ad-free plan also increased by AUD 2, while the Premium plan rose by AUD 3. In addition, the account-sharing fee climbed by AUD 1. Screenshots shared online showed some subscribers’ monthly fees reaching AUD 28.99.

The announcement sparked an immediate outcry on social media, with many subscribers accusing Netflix of repeated hikes without added value. Some users cancelled their accounts in protest.

“We’re going to witness piracy by the likes never seen before,” one user warned, while another subscriber of nine years wrote: “Saw this yesterday and cancelled my membership.” Others argued the company was out of touch with customer concerns.

In response, a Netflix spokesperson defended the decision, stating the platform occasionally adjusts pricing when new content or features are added, while continuing to offer multiple plans to meet varying user needs.

However, critics say the service is becoming increasingly unaffordable at a time when rivals such as Disney+, Prime Video, and Stan are expanding their presence in Australia. Analysts warn that Netflix, once seen as the go-to streaming platform, risks losing its dominance in a fragmented market where switching between services—or turning to piracy—has become easier than ever.