Love For Pop On Rise: Spotify

News Desk

Karachi: The Pakistani youth and their preferred genre of music show an interesting highlight, with ‘Filmi’ tracks and ‘Modern Bollywood’ emerging as the most commonly streamed music, followed by Desi Pop, Pop, and Punjabi Pop as the high-bass beats reverberate across the country.

According to the latest data set released by Spotify, the most streamed artist for Pakistani youth is Talha Anjum, who currently holds the number one spot. He is followed by the pop legend Atif Aslam and Spotify’s Fresh Finds discovery, Abdul Hannan, who has turned into a global sensation.

As the youth continue to drive musical trends in Pakistan, Spotify has released fascinating data detailing the artists, tracks, and genres that are most popular among this group of music aficionados.

The most recent statistics demonstrates the diverse interests of the younger generation in this country with a combination of hip-hop, rap, and electro beats from Pakistan and beyond taking centre stage.

For listeners between the ages of 16 and 20, ‘Lagda Nahi’’ by Ammy Gill and Toshi ranked as the most streamed track. Next in line are ‘Bikhra’ and ‘Iraaday’ by the powerful duo of Abdul Hannan and Rovalio; ‘Nahin Milta’ by Bayaan; ‘Downers at Dusk’ by Talha Anjum and Umair; and ‘Introduction’ by Faris Shafi.

For audiences aged 21–27, ‘Iraaday’ and ‘Bikhra’ are the chart toppers, with ‘Lagda Nahi’ ranking third.

The youth of Pakistan prefer to stream their music mostly at night, with the majority tuning in to Spotify between 10 p.m. and 12 a.m.

The music streaming service data further reveals that the top local playlists include ‘Hot Hits Pakistan’, ‘Shaadi Hits’, ‘Desi Hits’, ‘Desi Lofi’, and ‘Punjabi Sauce’ for Gen Z.

As for the millennials, the top two remain the same, whereas ‘Pakka Hit Hai’ and ‘Desi Hits’ rank third and fourth. ‘Desi Lofi’ completes the top 5 playlists for this segment of listeners.

In terms of global singers, the king of heartbreak anthems, Arijit Singh, is the artist that both age groups 16–20 and 2–27 adore the most. Pritam, Taylor Swift, Shubh, and AP Dhillon are the other four artists that complete the top five list.

The introduction of Spotify in Pakistan has provided the younger generation a unique platform to express themselves by driving unprecedented musical trends.