From Peaks to Plates: Gilgit-Baltistan Cherries Hit Global Markets

Sultan Shoaib

Gilgit: Gilgit-Baltistan, known for its stunning beauty and abundant cherry orchards, has become a leading producer of high-quality fruit that now reaches international markets. The region’s cherries are celebrated for their sweet-tangy flavor, juicy texture, and rich nutritional content.

Hunza, Nagar, Yasin, Phundar, and Nomal are renowned for their ideal climate and fertile soil, ensuring the production of top-grade cherries that have put Gilgit Baltistan on the global fruit map.

In a significant development, Gilgit-Baltistan has successfully exported its first batch of fresh cherries to China, marking a pivotal moment in its agricultural exports.

This achievement, facilitated by a 2022 Plant Health agreement between the two countries, taps into China’s lucrative $3 billion cherry market, which demands 350,000 tons annually. This presents a major opportunity for Pakistani growers.

Arman Shah, CEO of Hashwani Group and owner of the largest cherry farm in Gilgit Rahimabad approved by Chinese Customs, underscores the strategic benefits of this agricultural partnership.

His cold storage facilities enable year-round exports, ensuring a steady supply beyond the harvesting season.

Cherries from Gilgit-Baltistan are already popular in the Middle East, with recent export prices ranging between Rs 700-1,000 per kg.

Over 100 cherry orchards and a modern cold storage and packing center in Rahimabad are registered with China’s General Administration of Customs, meeting stringent quality and safety standards. This certification promises better returns for local growers and is expected to boost cherry production, currently at 5,000 tons per season.

Experts and growers alike express optimism about the future of cherry exports. Dr. Fatima, a horticulture expert from Gilgit Baltistan, emphasizes the economic boost and cultural promotion this development brings to the region.

Muhammad Hassain, a local farmer, is confident in the appeal of their cherries in China and anticipates expanded market opportunities with proper farmer education in modern cultivation techniques.

Raja Mir Wazir Mir’s pioneering switch from potato crops to over 500 cherry plants in 2020 has paid off, significantly increasing his annual income to Rs 0.5 million. His success has inspired many local farmers to adopt cherry cultivation, transforming their livelihoods and contributing to regional economic growth.

Despite the success in international markets, rising local cherry prices have posed challenges for vendors like Hamid, who struggle to maintain quality amidst inflation.

Meanwhile, the recent third National Cherry Festival at Rakaposhi View Point celebrated the region’s cherry bounty, attracting tourists and boosting local economic activity.

As cherry season unfolds in Gilgit Baltistan, the region stands poised for agricultural transformation.

Access to the Chinese market not only promises economic gains for farmers but also strengthens international trade relations, showcasing Gilgit-Baltistan’s prized cherries to the world.

The feature story was released by APP.