Fried Fish Sale Soars as Twin Cities Embrace Winter Delights
APP
Islamabad: As the chilly winds usher in the winter season, the sizzling aroma of freshly fried fish has taken over the streets of Rawalpindi and Islamabad, marking the return of a beloved seasonal treat.
This year, the popularity of fried fish has surged, with locals and visitors alike flocking to eateries in search of a warm, crispy bite to enjoy during the cold evenings.
The Twin Cities are abuzz with a growing demand for fried fish, particularly varieties like ‘Rahu,’ ‘Mushka,’ and ‘Mahsher.’
These fish have become a winter staple, with the fried ‘Black Rahu’ priced at Rs 650 per kg and ‘White Rahu’ at Rs 450 per kg. For those looking to indulge in the richer tastes, fried ‘Mushka’ and ‘Mahsher’ are available for between Rs 800 and Rs 900 per kg.
Among the most popular spots for fried fish are Melody Food Park in Islamabad and Pindi Food Street in Rawalpindi, both of which have long been winter traditions, attracting office workers, families, and even tourists. These food hubs offer not just food, but a gathering space where people can enjoy their favorite fish in a warm and welcoming atmosphere.
A Thriving Winter Business
Ali, a vendor at Melody Food Park for the past five years, shared how the cold months have become the highlight of his business. “Winter is the busiest season for us,” Ali said. “Once the sun sets, the crowds begin to gather, and our earnings increase significantly.”
He proudly attributes his success to a unique fried fish recipe, which sets his stall apart from others. “The recipe is what draws people back every season,” he added. “This boost in business allows me to support my family better during these months.”
Similarly, Abbas, another fish vendor at Pindi Food Street, has seen a rise in business. “It’s no surprise that demand skyrockets during winter,” he remarked. “Families love coming here together, especially to enjoy fried White and Black Rahu. It’s a tradition, and it keeps people coming back.”
A Growing Demand for Comfort Food
The fried fish trade in the Twin Cities has become more than just a business; it’s a seasonal tradition. For frequent visitors like Sana Khan, who visits Melody Food Park every week during winter, it’s a comfort food experience like no other.
“There’s nothing better than hot, crispy fish on a cold evening,” Sana shared. “It’s not just about food; it’s the entire experience of enjoying a warm meal in the winter chill.”
Despite the rise in demand, some customers like Tahir Ali, a regular at Pindi Food Street, have voiced concerns over the increasing prices.
“The prices are higher this year,” Tahir noted. “But still, the taste is worth it. My family and I visit these stalls for that delicious fried fish, but it would be even better if the government could lower the prices a bit.”
Tahir also made a plea for the authorities to ensure better cleanliness and safety measures at these popular spots. “We love visiting these places, but it’s important for the relevant authorities to maintain hygiene and ensure safety. It would make the experience even more enjoyable for families like mine.”
A Seasonal Economic Boost
The growing popularity of fried fish during winter is not just a culinary trend, but also an economic boon for the vendors in these cities. For many, like Ali, winter months are the most profitable. “I’ve seen my earnings double in the winter months,” Ali said, reflecting the success of this seasonal business. “It’s not just about feeding people; it’s about creating a space for community and tradition.”
As the mercury drops, the fried fish stalls in the Twin Cities are expected to remain a vibrant part of the winter landscape, drawing crowds looking for a warm meal and a taste of tradition. While prices continue to rise, the popularity of these fish stalls shows no sign of slowing down, with both locals and visitors keen to indulge in one of the most cherished winter treats of the region.
The Winter Tradition Lives On
For many, fried fish is more than just food – it’s an essential part of the winter experience in the Twin Cities. As long as the cold weather persists, the sizzling fish stalls will continue to thrive, offering warmth, flavor, and a sense of community to all who gather around them.
