Creative Industry

News Desk  Islamabad: The air at Lok Virsa is alive with color, rhythm, and aroma — and right at the heart of it all, the Balochistan Pavilion stands out as a vibrant celebration of the province’s cultural identity. From intricate…

APP Correspondent Multan: On the bustling streets of Multan — once known for its deep-rooted conservatism — a quiet yet powerful transformation is taking shape. The familiar rumble of motorbikes now carries a new sound: the determination…

APP Peshawar: In the misty valleys of Dir Lower, where the mighty Hindukush mountains embrace the land, a centuries-old tradition of knife-making is fading into silence. Once a thriving craft that echoed through the bazaars of Timergara,…

APP Islamabad: The Sadequain Foundation, in collaboration with Gallery 21, is set to launch the illustrated edition of Albert Camus’ iconic novel The Stranger later this month. The book, titled Albert Camus and Sadequain and authored…

Zareef Baloch Gawdar: When the COVID-19 pandemic swept across the world, classrooms fell silent. Schools were shut, online learning became the new normal, and children everywhere were forced to adapt. But in a small village in…

Ali Nawaz Rahimoo UmarKot: Along the banks of the Indus, where looms once sang in every settlement, the ancient craft of Ajrak still breathes though faintly, like an old melody fading in the wind. To Sindhis, Ajrak is not just cloth;…

APP DG Khan: Local residents of DG Khan have handed over nearly 500 centuries-old coins and artifacts discovered in the foothills of Koh-e-Suleman after recent monsoon floods, in a rare display of community-driven preservation of…

M Atif Ismail Multan: South Punjab, long celebrated for its fertile lands and hardworking farmers, holds another treasure that often goes unnoticed: a deeply rooted culture of hospitality. In this region, welcoming others is not confined…

APP Peshawar: Once resonant with laughter, birdsong, and the scent of wet earth during the monsoon, Peshawar’s historic Mughal-era Wazirbagh garden now stands eerily silent a ghost of a greener past, fading under the weight of neglect,…

Ishtiaq Ahmed Bradford: Nature never ceases to amaze. Yesterday, I travelled to the town of Reading, which lies just beyond the official bounds of Greater London but remains deeply intertwined with its pulse. The weather, as expected…