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Creative Industry
Traditional Dhol Beaters’ Business Thrives Amid Digital Age in KP
APP
Peshawar: The centuries-old tradition of drumbeating remains alive in Khyber Pakhtunkhwa, adding vibrancy to weddings, birthday parties, and other celebrations, even in the digital age.
Despite the rise of social media, dhol players…
Saudi Arabia’s Cultural Riches Shine at Lok Mela
Rehan Khan
Islamabad: The annual Lok Mela, held at Lok Virsa, is in full swing, celebrating the diverse cultural heritages from Pakistan and beyond.
This year, the festival features a vibrant stall from Saudi Arabia, offering an…
KP Pavilion at Lok Mela Draws Tourists’ Attention
News Desk
Islamabad: The Khyber-Pakhtunkhwa Pavilion at the ongoing Lok Mela has emerged as a major attraction for both domestic and international visitors.
The 10-day festival, organized by the National Heritage and Culture Division…
Crafts, Music, & Culture: Lok Mela Offers a Slice of Punjab’s Soul
News Desk
Islamabad: The annual Lok Mela at the National Institute of Folk and Traditional Heritage (Lok Virsa) continues to captivate audiences, offering a vibrant celebration of Punjab’s cultural legacy. The festival, which showcases…
Artisans Shine at Lok Mela, Bringing Pak’s Cultural Legacy to Life
News Desk
Islamabad: The ongoing Lok Mela festival, organized by Lok Virsa, has become a cultural hotspot, drawing crowds with a dazzling display of Pakistan's rich heritage and vibrant traditions.
Set to run until November 17, this…
Provincial Colors Shine Bright at Lok Mela Festival
News Desk
Islamabad: The highly anticipated “Lok Mela” festival commenced on Friday at the National Institute of Folk and Traditional Heritage (Lok Virsa), marking the institute’s 50th anniversary.
This year’s celebration offers a…
Islamabad Lights Up with Authors, Ideas, and Art
News Desk
Islamabad: The 10th edition of the Islamabad Literature Festival (ILF), one of Pakistan’s most anticipated literary events, is set to take place from 8th to 10th November 2024 at Gandhara Citizen’s Club, Fatima Jinnah (F-9)…
Pakistan’s Colors and Cultures Shine at Lok Mela
News Desk
Islamabad: The National Institute of Folk and Traditional Heritage (Lok Virsa) will host the much-anticipated “Lok Mela” from November 8 to 17, aiming to showcase Pakistan’s rich cultural heritage.
Secretary of the National…
From Looms to Markets: Revitalizing Pakistan’s Heritage in Carpets
APP
Lahore: In a fervent plea to bolster Pakistan’s carpet exports, the Chairman of the Pakistan Carpet Manufacturers and Exporters Association (PCMEA), Mian Atiqur Rehman, stressed the necessity for government intervention to overcome…
‘The Lamp of Diwali Awakens Love’
APP
Hyderabad: In a vibrant celebration of Diwali, the Hindu community in Sanghar District came together with local officials and leaders to mark the festival of lights, underscoring Sindh’s legacy of interfaith harmony and shared…