Apple Develops AI-Enhanced Apple Watch with Camera

News Desk

Islamabad: Apple is reportedly developing a built-in camera for the Apple Watch, which would enhance its artificial intelligence (AI) capabilities, according to a Bloomberg report by Mark Gurman. The company is targeting a 2027 release for this innovative smartwatch, which could mark a major shift in wearable tech.

The report suggests that Apple is exploring various camera placements for both its standard Apple Watch models and the rugged Ultra version. For the standard model, the camera could be integrated into the display, similar to the front-facing camera on iPhones.

On the Ultra variant, Apple is reportedly testing a design where the camera is positioned near the digital crown and side button, offering more space and the potential for easier object scanning.

This camera integration aligns with Apple’s broader focus on AI-driven features. Last October, the company launched Apple Intelligence with iOS 18.1, introducing tools like Visual Intelligence, which uses cameras to recognize objects and landmarks in real-time.

A camera-equipped Apple Watch would allow users to interact more effectively with their surroundings, enhancing features like object identification and augmented reality support.

While Apple has not officially confirmed these developments, the idea of an Apple Watch with a built-in camera has been circulating since 2015, when reports suggested the company was working on a second-generation model with a FaceTime camera integrated into the top bezel.

At the time, AI capabilities were still in their infancy, and the camera was expected to be used for video calls.

Apple’s AI ambitions extend beyond the Apple Watch. The company is also working on next-generation AirPods with infrared cameras, set to launch in 2026. These sensors are expected to enable features like hand gesture recognition and environmental awareness, especially when paired with the Apple Vision Pro headset.

This move highlights Apple’s strategy to develop its own AI tools, reducing reliance on external services such as OpenAI’s ChatGPT and Google’s AI models. The company views its Visual Intelligence platform as a key feature across its product lineup, including Apple Watches, AirPods, and other devices.

However, much of Apple’s AI roadmap depends on internal restructuring within its AI division, following a recent leadership change. If development stays on track, both the camera-equipped Apple Watch and AI-powered AirPods are expected to be available by 2027.