An Hour’ for Sustainable Nature and Climate

News Desk

London: People worldwide are participating in the annual “Biggest Hour for Earth” campaign, which aims to raise awareness about nature loss and climate change. 

Originating from the “lights off” initiative by the World Wide Fund for Nature (WWF) in 2007, this symbolic event has evolved into a significant driver for environmental awareness.

Last year, supporters in over 190 countries and territories contributed over 410,000 hours to the planet. This year, organizers are striving to make the event even more impactful by encouraging individuals to dedicate 60 minutes to positive actions for the planet.

The campaign highlights the critical juncture humanity faces concerning climate and nature crises.

According to a spokesperson for WWF UK, issues regarding nature, climate change, and the environment rank high among public concerns in Britain.

In support of this year’s campaign, several prominent landmarks, including the London Eye and Tate Museums, will turn off their lights.

The spokesperson emphasizes that small individual actions can collectively lead to significant change and urges widespread participation in the campaign to revitalize the planet.

Despite global security challenges dominating agendas, WWF underscores the urgent need to address the nature and climate crisis, citing a report revealing a 69 percent decline in global wildlife populations since 1970.

The campaign offers various recommendations for participants, such as making outdoor spaces more nature-friendly, screening WWF’s “Save Our Wild Isles business films” at workplaces, and preparing sustainable meals.

UN Secretary-General Antonio Guterres describes Earth Hour as a global demonstration of solidarity with the planet, urging everyone to contribute to a brighter future by participating in the event. Additional input from agencies. 

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