Alizeh Shah’s Embrace of Korean Beauty Trends Sparks Debate

News Desk

Islamabad: South Korea has significantly enhanced its global presence through the widespread dissemination of its soft power.

In recent years, Korean cultural offerings have garnered immense popularity worldwide, with people from diverse backgrounds embracing Korean music, dramas, and films.

Particularly in Pakistan, audiences have developed a keen fondness for Korean dramas, while music sensations like BTS and Black Pink enjoy widespread acclaim, especially among the younger generation.

Furthermore, Korean beauty trends and makeup styles have permeated into Pakistani society, presenting a novel approach to beauty standards distinct from the previous influence of Bollywood and Hollywood norms.

Alizeh Shah gained prominence after her noteworthy performance in the drama series “Ehd e Wafa”.  Since then, she has appeared in numerous successful dramas and remains active on social media platforms.

Recently, she has been seen adopting looks heavily inspired by Korean beauty trends, evident in her latest photographs.

However, some observers have voiced their discontent, suggesting that her emulation of Lisa from Black Pink has caused her to stray from her own unique charm and allure.