TikTok removes over 15 million videos for violating guidelines

News Desk

Islamabad: TikTok removed more than 15 million videos for violating community guidelines from April 1 to June 30 this year.

About 97 percent of the videos were removed within 24 hours for violating the community guidelines, 98 percent were removed before a user reported them, and 97 percent were removed before having any views, according to the latest Community Guidelines Enforcement Report of TikTok.

The report reflected the platform’s ongoing commitment to earning trust by being accountable while working to be safe and welcoming, a TikTok press release said on Friday.

“The latest iteration of the report shows improvements made in countering misinformation and efforts made in the investment in digital literacy education to help get ahead of the problem at scale,” it added.

In addition to removing the accounts for violating Community Guidelines, TikTok also removed accounts determined to be spam, along with spam videos posted by those accounts. It also took proactive measures to prevent spam accounts from being created through automated means.   Since last quarter, TikTok identified 33 new misinformation claims, resulting in the removal of 58,000 videos from the platform globally.  In the second quarter of 2022, the total volume of ads removed for violating advertising policies and guidelines decreased.

“This is due in part to efforts to strengthen account-level detection and enforcement strategies, which have helped improve the ads ecosystem and create better experiences for both users and advertisers,” TikTok said.

To further reiterate its commitment to fighting misinformation and ensuring safety, it was introducing a new penalty system “where if someone violates one of its Community Guidelines, their account will accrue a strike for this specific policy violation”.

 “The platform will keep a count of the number of strikes accumulated, and if the person continues posting violent content, they will be permanently banned. The number of strikes leading to a permanent ban depends on the severity of the violation, and the number of total violations,” the press release added.