PCB Sells NZ Home Series Rights for 94% Higher Price

News Desk 

Lahore: The Pakistan Cricket Board (PCB) has successfully sold the streaming rights within Pakistan for the upcoming five-match home T20I series against New Zealand at a significantly higher price compared to the last home series against the same opposition in 2023.

Tamasha and Trans Group FZE have been awarded the live-streaming rights for the home T20I series against New Zealand as well as the women’s home series against the West Indies, which includes five T20Is and three ODIs.

In the public bidding process, other participants included ARY Group, Tower Sports, and Tapmad.

Fans will have the opportunity to stream both the home white-ball series involving the national men’s and women’s teams on their respective platforms with enhanced quality.

Expressing his satisfaction with the increased market interest, PCB COO Salman Naseer stated that the rise in the value of international home series rights for the Pakistan region underscores the strong market interest generated by hosting various international teams. He congratulated the successful bidders and expressed gratitude towards Tamasha and Trans Group FZE for their commitment and support towards Pakistan cricket.

Salman also highlighted the availability of various streaming platforms for the 13 white-ball international matches involving both the men’s and women’s teams in the next month, stating that this will further boost interest levels in cricket in the country.

Trans Group is enthusiastic about expanding its digital media rights business alongside its partner, Tamasha. They firmly believe in the potential of digital media to revolutionize cricket and the sports industry as a whole.

Aamer Ejaz, Chief Digital Officer at Jazz, expressed excitement about securing the digital streaming rights for the upcoming Pakistan vs. New Zealand (men) and Pakistan vs. West Indies (women) home series in collaboration with Trans Group.

He emphasized the cultural and sporting significance of cricket in the region and highlighted their commitment to making cricket easily accessible to audiences across Pakistan through handheld devices.

Tamasha, a prominent local video streaming platform, has established itself as a leader in the industry with over 75 channels and a vast library of over 2000 video-on-demand titles.

The platform has successfully tailored its offerings to meet the entertainment preferences of the local audience, providing an immersive experience that resonates with their interests and tastes.