JazzCash Highlights Gender-Intentional Approach To Financial Inclusion

News Desk

Islamabad: Mobilink Microfinance Bank Chairman Aamir Ibrahim emphasised the need for a more inclusive financial system.

Ibrahim was speaking at a webinar hosted by the World Economic Forum and the Virtual Remittance Gateway on Thursday.

He presented recommendations for achieving this goal and highlighted JazzCash’s gender-intentional approach to accelerating women’s financial inclusion.

Over 13 million women users have benefited from JazzCash’s services and the platform has disbursed Rs 6.5 million in loans to empower women entrepreneurs and contribute to their economic growth and financial independence.

Jazz Chief Executive Officer (CEO) Aamir reiterated JazzCash’s unwavering commitment to using technology to improve lives and livelihoods, particularly for women and underserved communities.

He highlighted how the platform, with its largest mobile money customer base of 43 million, continues to reduce women’s financial exclusion and empower them through carefully designed financial solutions.

Discussing key strategies to promote financial inclusion in Pakistan, particularly focusing on women and rural and low-income communities, Aamir presented key policy recommendations to accelerate financial inclusion, including enabling use cases that aid in documenting the economy and building a more inclusive financial system.

CEO Ibrahim recommended that leveraging real-time data for effective policy interventions, expanding SME access to credit through digital lending platforms, improving handset affordability for the masses, and providing accessible banking services are crucial for attaining sustainable financial inclusion.

Chairman stressed the need for joint efforts between the government and industry playersto address challenges such as the cash economy, empower the unbanked population and facilitate credit access for small businesses to foster a more inclusive and resilient financial ecosystem in Pakistan.

Aamir emphasised the need for public-private collaborations to develop robust and sustainable women-focused financial solutions that also promote women’s entrepreneurship.

Hailing the significant contributions of Asaan Mobile Accounts (AMA) and Raast to the ongoing financial inclusion efforts in Pakistan, Aamir urged the government and key stakeholders, both domestic and international, to explore new opportunities in Pakistan’s budding fintech ecosystem.